The backlash began after Musk had been alleged to have committed being antisemitic following his response to a Tweet criticizing Western Jewish communities. Musk has repeatedly denied claims of antisemitism. He went as far as to sue Media Matters, a left-leaning monitor.

After advertisers began pulling their advertising budgets, Musk lost his cool in an interview with the New York Times DealBook Summit interview. The CEO of Tesla declared, "If somebody's gonna try to blackmail me with advertising or money? Go f*** yourself."

Linda Yaccarino, the social media company's CEO, is being pushed. In a blog post in the blog X on Wednesday, she said: "And here's my perspective when it comes to advertisements: X is standing at an amazing and unique crossroads of Free Speech and Main Street -- And the X community is powerful and is here to welcome you. To our partners who are committed to our meaningful work -- Thank You."

X has been a source of discontent among advertisers.

Talking to Reuters, Felipe Thomaz, associate professor of marketing at the University of Oxford said "Brands are aware of these choices and any safety issues will be addressed with the shift of budgets away from troubled platforms."

The owner of the business who is entrepreneurial X has since apologized for any alleged antisemitism. however, these new reports suggest that advertisers and not likely to give him the benefit of doubt.

Robert Iger, CEO of Disney, said at the same conference that an ongoing connection with Disney and X "was definitely not a good situation for us."

Lou Paskalis, founder of marketing consultancy AJL Advisory, said that Musk's anger was the "closing section" for several brands and their ads on X. "They're not likely to forget that," he stated.